Experiential marketing is a type of consumer marketing based on direct engagement with consumers that enhances their perception of your brand. It includes one-on-one quality interaction, direct connection with your target audience and creates brand loyalty by creating a real experience at the point-of-purchase with the consumer.
What the audience gets to see is a fascinating application, in which the robot cuts out two wooden chairs of the block of wood.
Without any human control, the robot finds its path through the work piece…
…and the visitors get to take home some special souvenirs
The robot in the meantime goes to sleep until the next show
Source: Kuka Robotics
Contact us if you are interested at exploring implementing robotics experiental marketing with MAR.
Telephone: +61 (2) 9748 7001